- Van Gogh Museum
- 2025
- Amsterdam, The Netherlands
- Multimedia guide, multilingual content, flexible tour customization, reduced design
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Less screen time, more Van Gogh: Beauty in simplicity.
In a co-creation process, we collaborated with the Van Gogh Museum in Amsterdam to develop an entirely new visitor app – a contemporary alternative to the traditional audio guide. At its core is a radically simplified, intuitive user experience that enables an “eyes-up experience”: the visitor’s gaze stays on the artwork – not on the screen.
The app offers multilingual content for each exhibit, along with deeper background stories – currently available in seven languages. It runs on a consumer device developed in partnership with Samsung and seamlessly integrated into the museum’s existing infrastructure.
With this, the museum now has a flexible, future-ready system: tours can be updated overnight, visitor flows can be actively managed, and in the future, data-driven decisions will be possible.