Content? Stories!
Once upon a time... and still are, what really reaches us all: stories. Stories that touch, that stir emotions, that discover the known in the unknown, that carry away, change thinking and turn experiences into memories.
That's why content is at the heart of what we offer. In other words: We do not simply fill digital formats with terse "content". Our productions are the result of a joint creative process with you and our writers, voice-over artists, designers, sound designers and producers. Together we develop stories that immerse your visitors deeply and create a personal and lasting connection to the object of their interest.
Empathy as a prerequisite for social relevance
Nowadays, cultural and public institutions increasingly see themselves as a "third space", a place where people come together and engage in social exchange. However, this requires the ability to empathise. And empathy begins with listening. When we tell stories, we always have this aspect in mind. We look for the personal points of connection, we encourage curiosity, the desire to listen and to engage with the unknown. If new conversations arise from this, which in the best case lead to new insights, social relevance is not far away.
Communication is not a one-way street
That's why in all our content and productions we look for ways to leave the one-dimensional didactic directive behind: the audio guide that tells visitors what they should see and think.... that is no longer a contemporary format for many. Instead, we involve users in the production process from the very beginning - for example as interview partners or in test runs - let them have their say and allow them to share their own thoughts. Not only before, but also during and after their visit to the exhibition. To this end, we are constantly developing our formats further, for example through links to social networks.
LGBTQIADGSVI? Inclusion!
Diversity is on everyone's lips. But long before it became unmentionable, we specialised in creating content for people of different ages and backgrounds, previous education, physical and mental specificity and orientation. In doing so, we follow the motto "Nothing for us without us" and work closely with representatives of the individual groups as well as with associations wherever they form. Our aim is to tell everyone their story.
Staging the creative content
The best technical solution is only as good as the content it supports. The question of which stories we use to reach people is therefore at the heart of all productions by our creative team. Coming from different disciplines, our authors have the expertise to write for the ear and the eye. Our texts therefore become an experience through an - in the truest sense of the word - appealing production, through audio productions with professional speakers, sound designers, sound technicians, editors and directors. The respective team is coordinated by the production manager, who acts as the contact person regarding the content and the processes: Throughout the entire project - from the first concept meeting to publication.
Translation and foreign language production
Our aim is to reach as many users as possible with our productions - no matter in which country they listen to us. We therefore pay special attention to different languages: Our global network of creative professionals - including native translators, editors and producers - allows us to produce many language versions simultaneously. Our translations are more than just a translation into another language: they take cultural differences into account, add or shorten information where necessary and convey familiarity through linguistic-native formulations.
Radio plays, podcasts, audio walks, family tours and inclusive offers
The content formats we produce are as diverse as our creative team. They include entertaining and informative texts as well as audio-play-like guided tours for children and inclusive offers in easy-to-understand language, especially suitable for visitors with mental and physical disabilities. For some time now, a return to the audio format has been observed in museological fields. In the spirit of this new simplicity, good stories imply the ability to tell good stories: this in turn pleases our team, as audio tours and podcasts have always been our speciality.
Thanks to the latest localisation technology, immersive audio walks and narrative sound design are now also being curated, and new forms of mediation are becoming part of new exhibition designs.
But of course audio is not everything! Our graphic and UIX designers ensure an appealing design of all content including menus, images, maps or interactive games. We also attach great importance to inclusivity and thus diverse user-friendliness. And if it's a matter of depicting cinematic qualities, creating animations or shooting videos, then we're happy to turn our attention to that, too!
