Showroom

Reebok

    Client

  • Reebok

    • Date

  • März 2013

    • Location

  • Amerika

    • Involvement

  • Konzept, Design, Implementierung, Service, Devicehandling

    • Project

  • Companion

Digitaler Produktkatalog

  • False

    • Reebok setzt den Companion™ als verkaufsförderndes Instrument am POS – also in den Filialen in den USA – ein. Die App ist dem Look and Feel von Reebok angepasst und verfügt stets über die aktuellsten Bilder und Videos der Produkte. Reebok verwendet diese Applikation als Produktkatalog, wobei für jedes Produkt Photos, Video und weitere nützliche Zusatzdokumente dem Verkäufer automatisiert übermittelt werden. Bevor der Companion zum Einsatz kam sandte Reebok gedruckte Flugblätter an seine Verkaufsstellen. Nun muss die zentrale Marketingabteilung nur mehr den Box-Account aktualisieren und den Filialleitern stehen die aktuellsten Informationen auf Knopfdruck zur Verfügung. Der ROI dieser Anwendung ist dementsprechend hoch.

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