- Louvre Abu Dhabi
- Since 2017
- Mediaguides, Public Apps iOS & Android, Family-Tour, Groupguide Functionality, Concept, Consulting
- Antenna Audio
Client
Date
Involvement
Partner
Links
iPhone App iPad App iPad App - Family Tour Android Android - Family TourEast West Digital
We have been advising the museological team of the Louvre Abu Dhabi on its digital mediation strategy since 2015 and our work for the first universal museum in the Arab World has included the conception and implementation of a media guide, public apps, and a special app for children. Since its opening in 2017, visitors have been able to intuitively explore the impressive institution and its exhibits and receive in-depth texts or audio files on a selection of works as a means of learning more about the history of art and the unique architecture of the museum – all in seven languages.
A combination of localization technology and an interactive 3D map also enables the visitors to orient themselves in the museum’s many wings. The project’s particular focus on inclusion is exemplified by the special mode for people with impaired vision that sets new standards for multimedia guides. Upgraded in 2023, the app is now based entirely on the "bring your own device" concept and new formats such as podcasts have also been integrated. In addition to the navigation function, the app scans all artworks with the support of AI and provides visitors with additional information and audio files. Great importance is also placed on interactivity, with low- threshold mediation games and quizzes inviting visitors to not only learn something about art, but also relate the works to their own lives. The app that we have developed for the Louvre Abu Dhabi is one of the most successful museum apps and can be seen as a reference for the entire Middle East.
