- Österreichische Galerie Belvedere, Vienna
- VXD Studio
- 2025
- Consulting, Design Thinking, Audience Research, Prototyping
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LinkRethinking the Digital Collection
How can we make artworks more accessible online and create new ways to discover them?
Together with VXD Studio, we worked with the Österreichische Galerie Belvedere on a multi-stage Design Thinking process to rethink the museum’s online collection. The focus was on exploring how people with different interests, backgrounds and needs can access and engage with the digital art collection in an intuitive and appealing way.
Across four interdisciplinary workshops, we used personas, visitor journey mapping and user testing to explore the needs and experiences of different audiences. Building on these insights, we developed various approaches to make searching for, discovering and exploring artworks more intuitive and engaging.
The ideas were translated into initial prototypes, tested with users and refined based on their feedback. Another key focus was exploring how to better connect the digital collection with the museum’s website and the on-site visitor experience.
The process laid a solid foundation for the user-centred development of the online collection and new ways of experiencing art digitally.
